Wednesday, April 11, 2001
Report: Tiger Woods to sign on as Disney
spokesman
NEW YORK (AP) — Walt Disney Co. plans to announce that it
has signed Tiger Woods as a spokesman for the company, The Wall
Street Journal reported Wednesday.
The value of the deal is not yet known, but Woods has commanded
as much as $20 million for a sponsorship deal with Nike Inc.
The deal with Disney would make Woods, who has won four straight
major tournaments, one of the most prominent endorsers in professional
sports.
Woods earned $54 million last year from a dozen endorsement deals,
according to Burns Sports Celebrity Service in Chicago. That surpasses
the estimated $45 million that basketball star Michael Jordan
made in his best year.
Woods has contracts with General Motors, Rolex, American Express,
and General Mills among others.
For Disney, Woods would appear in commercials for the company's
theme parks, endorse merchandise and work with Disney's ESPN unit.
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